Why Mobile Apps are Essential for Business Success in the Digital Age

Mobile apps are now seemingly ubiquitous. Hundreds of thousands of apps sit on app stores, waiting to be downloaded to all manner of mobile devices. For most businesses, regardless of niche or industry, an app isn’t just preferable – it’s vital.

There are many reasons why every business should consider mobile app development – we’ve mentioned five of the most important below.

Increased Visibility

According to Statista, people in the US now spend, on average, 279 minutes per day using their smartphone. This presents a huge opportunity to businesses to market to mobile users. By having an app sitting on a user’s homepage, constantly reminding them of the specific business’ presence, they’re continually building brand recognition. What’s more, that little app icon tempts the user to make a purchase every time it’s seen, thus driving up sales.

Enhanced User Experience

We live in a more impulsive world than ever. People want things asap, and they don’t like waiting to get the process started. Apps allow businesses to capitalize on this impulsive nature, offering users the chance to make a purchase wherever they are. Of course, this can also be done via a mobile website, but apps are simply more convenient and easier to use, making them the preferred option for many mobile users.

Capture Customer Insights

Information is power – a saying that’s truer today than ever before. An effective mobile app gives businesses the chance to collect a bountiful amount of data from each user, which can then be used to understand customers better and formulate more effective marketing campaigns. Businesses could even change their products and services to reflect the information they’ve analysed from the app data.

Improved Customer Service

Nowadays, many people see an app as the most convenient way to contact customer support. They don’t want to spend time on a phone call or wait hours, or even days, for a reply to their email. An app allows them to connect with a customer service agent quickly and find swift answers to their questions. It’s also simple to collect customer feedback using an app, allowing businesses to improve their overall customer support experience.

Low Cost

On average, it costs a business in North America just $5.28 to get someone to install their app. The figure is far lower in other parts of the world. This is a negligible price to pay for the increased brand awareness, boosted customer insights, and added customer convenience an app brings.

Trust KUNA Tech for Custom Mobile App Development

At KUNA Tech, we have experience in developing a multitude of apps, spanning various business types – although our main focus is blockchain and cryptocurrency custom mobile app development. Our mobile app development services cover everything, from initial design to API testing, QA testing, and more.

Of course, we’ve also got mobile apps for our businesses – why not take a look at our KUNA Exchange and KUNA XO mobile apps to see the quality of the mobile apps we develop?